Music legend Sir Paul McCartney will star in the next phase of JBL’s “Hear the truth” brand campaign. A life-long user of JBL equipment in the studio, on tour and at home, McCartney’s appearance as a JBL “Hear the truth” artist is a testament to the enduring impact the brand has had on musicians and music fans since the dawn of the rock era.
“JBL is synonymous with great sound and has consistently met the standards for my music,” said Sir Paul McCartney. “I’ve used JBL’s professional equipment throughout my career as a recording artist and touring musician. I want my fans to ‘Hear the truth’ and that’s what JBL delivers.” “
Music fans should not settle for close enough when it comes to listening to their favourite artists. They should not have to sacrifice the quality of the music for the sake of convenience that comes with digital music,” said Dinesh C. Paliwal, Chairman, President and CEO of JBL parent company HARMAN. “
The JBL “Hear the truth‟ campaign is about acoustic quality and features artists who want their fans to listen to music as it was intended to be heard. Sir Paul McCartney is the ideal representation of why great music has lasting impact and the importance of high-quality sound reproduction. JBL is held in high esteem worldwide by musicians, and our goal is to faithfully recreate their music through JBL products.”
A new “Hear The Truth” video, features McCartney and his new single, “My Valentine,” from the album “Kisses on the Bottom”. The commercial brings the story behind McCartney’s “My Valentine” to life and JBL‟s role in helping listeners hear the beauty and nuance of the music. The “Hear the truth” ad was shot in London in January and is directed by Martin Campbell, best known for his work on the James Bond thriller Casino Royale.
HARMAN launched the “Hear the truth” campaign for JBL internationally in September 2011 with a multimedia campaign featuring Maroon 5 and international superstar A.R. Rahman. Additional prominent artist agreements will be announced throughout 2012.